Tag Archive: Facebook

Go Cloud Or Go Home

Ever wonder why the biggest businesses on the Web are into cloud hosting? Have you even noticed?

It’s true. Google offers Google Docs and many other services that, if used, put you in the cloud. In fact, Google is one of the loudest vocalists to sing the praises of cloud hosting and cloud computing. It’s no wonder. Cloud hosting services benefit Google tremendously. The company built its business in the cloud.

Amazon is perhaps the largest company in the world offering cloud hosting services. Its servers are very well known for handling the most amount of traffic, huge bandwidth performance, and security concerns.

Facebook, too, operates in the cloud. However, it operates in the cloud in a different sort of way. By having its own data center with servers that can share the load of its massive operation, Facebook has become its own best computing asset. It’s a good model to follow if you plan to get big online.

These three companies – Google, Amazon, and Facebook – all use cloud hosting in vastly different ways. Google provides free cloud services to anyone, which allows it to draw in traffic for its core business. Amazon sells cloud services to those in need. And Facebook uses its own datacenter for personal business – it’s own interests.

Whatever your needs are in the cloud, cloud hosting can certainly meet them. Just set your plan in place and pursue it aggressively.


If you have any doubt that you are already operating in the cloud, allow me to dispel your doubt. You ARE, in fact, operating in the cloud. Here are 5 evidences that prove you are working in the cloud right now.

  1. Twitter – If you have a Twitter account and you tweet to it on even a semi-regular basis, then you are operating in the cloud. Twitter is a cloud-based communications tool that allows you to send messages to a mass audience with just one click. It’s a powerful tool and, chances are, you’ve already discovered that.
  2. Flickr – Flickr is one of the most popular photo-sharing websites online. If you upload photos to Flickr and share them with your friends, then you are operating in the cloud.
  3. YouTube – YouTube is to videos as Flickr is to photos. If you use YouTube at all to upload videos or even view the videos uploaded by others, then you are using a cloud-based platform.
  4. Google Docs – It’s free and you can do all sorts of things with it. Create spreadsheets, use a word processing application, upload presentations … hey, it’s a virtual office. If you’re using Google Docs, then you are working in the cloud.
  5. Facebook – Some people use Facebook like a virtual office. You can have long conversations through Facebook, network, meet people, and share information. If you’re using Facebook for business, you are operating in the cloud.

No more excuses. You’re in the cloud. You might as well take it to the next level.

I can’t say that Beaker doesn’t have a point here. But without getting into the politics of IaaS vs. SaaS and who is or isn’t a service provider, etc., I’d like to address one growing trend and that is large cloud-based companies themselves moving toward owning their own datacenters.

Amazon, for instance, got into providing Web services because it had additional capacity on its servers, which it needed to manage the massive Internet business it has grown into. Google experienced this problem as well. Now, Facebook is building its own datacenter to handle its in-house computing needs.

So the question is, will Facebook become an Infrastructure-as-a-Service provider? Will Facebook build out its huge datacenter and purposely/accidentally have an abundance of server space available to lease out to developers for applications development?

Let me tell you why it makes sense that they would.

  1. No. 1, Facebook is already in the PaaS business, providing the platform for developers to build their own Facebook applications. It’s just a step up to go from there to being a full IaaS.
  2. Secondly, it makes sense business-wise. Facebook advertising is not going to cut it for long-term profits. But providing infrastructure for businesses to use for their computing needs, that sounds like a profitable enterprise.
  3. By providing IaaS a revenue streams, Facebook can grow faster. Diversification leads to a stronger future via a stronger investment portfolio. Facebook will be better able to compete with the likes of Google and Microsoft.

If Facebook morphs into an IaaS cloud hosting company in addition to offering its free social media services then it can find itself in a three-way race for super stardom with Google and Amazon. It will then be firmly entrenched in the major leagues.